Increasing your fan base can be really frustrating especially if you are starting out. Even though there are
numerous ways you can get your music out there and get an organic reach by putting it up on various
social platforms, this method can be really slow. Platforms like Youtube and Facebook are great but only
when you are trying to connect with people who are already your fans. When it comes to increasing our
fan base, you need an approach that is more active.
Here are some ways through which you can actively increase your fan base in less than 30 days:
1. Branding is important
The most important part of marketing your music is making sure that you get noticed, especially if you
are starting out. You want people to remember you and come back to your music in order to gain a
following. For this reason, branding is really important. You need to give an identity to your music.
Everything in your marketing- from the website and logo to the lyrical content of your music – should be
consistent and align with the image you are trying to create for your brand.
2. Expose important influencers to your music
Even though there are a lot of tools available these days on the internet for
mass marketing, relevancy in the music industry does not work the same way. The inbox of music curators like bloggers and DJs and
other influential people in the industry is regularly flooded with people pitching their music. If you want a successful outreach, makes sure it is genuine and personalized. This can be done by writing personal emails after doing thorough research and only sending your pitches to people who would be interested.
3. Ask an experienced professional for feedback
You can literally use all the marketing strategies but if the quality and production of your music is not
good enough, it is going to be hard for you to gain fans. Especially if you are starting off, making sure
that everything from the songwriting to the recording and mix is flawless can be hard, and getting it
perfect really requires ample experience. For this reason, feedback is really important since the quickest
way you can learn and become better is by getting feedback from experienced individuals.
4. Target your Audience
You may want everyone and anyone to appreciate your music but that is obviously not realistically
possible. Everyone’s music taste is subjective. It is therefore important that you target a certain
audience by presenting your music in front of people who are expected to enjoy it.
Even majority of the curators and influencers in the music industry have a specific audience. For
example, a DJ on a radio show related to EDM will have a following of people who are into EDM and a
blogger who reviews hip-hop music will have a similar niche audience.
5. Utilize your connections to reach more people
The music industry is really personal in the sense that a lot of opportunities that come your way will be
through the connections and networks you make. Opportunities such as getting featured in a movie or a
show, having your music played on a station can boost your marketing substantially by exposing your
brand to a wider audience.